NOW put up a website of offensive ads. I can't believe it's 2007 and we are still here. Seeing these images side-by-side was shocking to me and I am someone who thinks about gender and advertising. Do you think that people will understand sexism better by seeing these demeaning images side by side, with explanations as to their problems?
Dolce & Gabbana: This ad is beyond offensive, with a scene evoking a gang rape and reeking of violence against women. In an interview, NOW Foundation President Kim Gandy said, "It's in Esquire, so they probably don't think a stylized gang rape will sell clothes to women, but what is more likely is that they think it will get them publicity. It's a provocative ad but it is provoking things that really are not what we want to have provoked. We don't need any more violence."
Does reposting these ads educate people or just amplify a bad message? I know I have seen the images reposted around the internet. Personally, I am glad they stamped them with the words "offensive to women" so that when people repost discussions about them, they are not taken out of their context as images that legitimize violence against women.
I wish NOW had addressed the racially offensive nature of some of these ads.